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Algatech launches 5% AstaPure

9 Dec 2015

Algatech has announced the launch of its AstaPure 5% Natural Astaxanthin oleoresin, derived from Haematococcus pluvialis microalgae, completing the company's line of natural astaxanthin oleoresin delivery platforms

Algatech has announced the launch of its AstaPure 5% Natural Astaxanthin oleoresin, derived from Haematococcus pluvialis microalgae. This latest addition to the AstaPure family completes Algatech’s line of natural astaxanthin oleoresin delivery platforms, with three concentrations: 5%, 10% and 20%.

“The decision to offer AstaPure 5% alongside 10% and 20% oleoresin is to allow our customers more flexibility in product formulation development,” said Efrat Kat, Director of Marketing and Sales for Algatech.

This standardised ingredient is sourced from a rich astaxanthin microalgal biomass developed at the Algatech facilities. The oleoresin is produced utilising what the company describes as an advanced CO2 extraction technology that enables delicate separation without organic solvents, keeping astaxanthin’s natural bioactive properties intact.

“The combination of high quality and multiple concentration choices in astaxanthin products, plus extended shelf-life, allows a perfect solution for natural astaxanthin inclusion in a variety of formulations,” said Kat.

“The launch of a lower concentration of natural astaxanthin is in line with our strategy to add value for our customers through the development of advanced product forms and innovative bioactive ingredients utilizing the company’s unique technologies,” said Ronnie Meninger, CEO of Algatech.

In addition to the new AstaPure 5% oleoresin, Algatech’s R & D team developed several new formulations for use in functional food and beverages, all scheduled to launch in early 2016.

Algatech says that its cultivation process employs an environmentally controlled process energised by natural sunlight for the production of high-purity astaxanthin ingredients, noting that its proprietary production methods make it possible to standardise natural astaxanthin to almost any requested concentration. All AstaPure products can be used across multiple forms of dietary supplements, cosmeceuticals, foods and beverages.