ANR-Probake

About us

ANR-Probake is a leading manufacturer of nutritionally enriched baked goods in Europe. We are market leaders in innovation as we strive to develop new products to give the consumer greater choice.

Established in 2008 as a research and development led business and with over two decades of experience in the nutrition market, ANR realised that the market needed more than the bars and powders on offer. The first project was to develop a nutritional baked cookie with the aim to provide a texture and taste of an “unhealthy” cookie but with the added benefit of high protein and reduced fat and sugar. It took months of development to find the right blend of ingredients and thus, the world’s first 50% protein cookie was born.

The ProBake 50 Cookie was launched in 2009, in four delicious flavours: Double Chocolate, White Chocolate and Almond, Chocolate Orange and Chocolate Mint.

During the first year of manufacturing, we gained invaluable experience in production and decided to expand into private label manufacturing. Having recognised the growth and demand for new products, it was time to increase our capacity and we relocated to our current factory in in the scenic Welsh valleys; the perfect place where nature meets science.

Research suggests that the number of food and drink products launched in the UK with a high-protein claim rose by 498% between 2010 and 2015 and this was reflected in our business growth. We responded by growing our range of nutritionally enriched baked goods with the inclusion of baked flapjacks, bars and brownies.

We consider ourselves a functional food development company and only use ingredients of the highest standard that offer a nutritional benefit. Although we specialise in private label, research and development is still the heart and soul of the business which is why we are continuously looking to innovate and bring something new to the market.

The ethos has remained the same from the first day; we look to make “healthy junk food”.