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Duas Rodas launches Bitter Block

Duas Rodas is launching Bitter Block, which it describes as a natural aroma that rounds out flavours and synergistically eliminates bitter notes in drinks such as caffeine supplements, those with high protein content and ready-to-drink teas.

Natural ingredients (58%) and attractive flavour (36%) are two important attributes indicated by Brazilian consumers when purchasing a supplement or smoothie, according to Mintel (October 2019).

"Bitter Block was developed to help the industry handle the growing demand for healthy products that provide agreeable and balanced flavors to drinks that have off notes due to their high protein content, amino acids or caffeine. Using this solution, the final product provides a more attractive sensory experience to the palate, preserving essential characteristics and modulating intense bitterness, which is something consumers don't want," said Marketing Director Paulo Mokarzel.