News
EWPA launches consumer web site
13 Jan 2020The EWPA (European Whey Processors Association) has launched wheyforliving.com, its first B2C digital communication platform promoting the various benefits of whey protein.
The organisation says that wheyforliving.com aims to establish a European whey protein voice in the debate on social media, in line with the EWPA mission, i.e. promoting good communication and understanding on whey and related topics towards potential customers and consumers.
![EWPA launches consumer web site](/img/ingnet-logo.png)
Initially powered by Arla Foods Ingredients from May to December 2019, the B2C online communication platform has now been officially taken over by the European Whey Processors Association (EWPA).
With this platform, EWPA plans to convey the power of whey protein, sharing science-based knowledge and information on its various benefits with European consumers. While the positive health benefits of whey protein may be common knowledge to doctors, nutrition scientists and athletes trying to improve their performance, EWPA says, they are not as well-known among the general public.
Today, the organisation notes, whey protein is indeed recognised as a protein of superior nutritional quality, containing all of the essential amino acids needed by the body on a daily basis. It also contributes to growth and maintenance of muscles and bones.
The purpose of wheyforliving.com is therefore, EWPA concludes, to inspire and ensure that discussions about whey proteins, as well as other proteins, are based on facts and science-based knowledge rather than myths or hearsay.
Related news
![Consumers dislike faba beans’ sensory profile](/47/pdcnewsitem/12/45/47/th124547.png)
Consumers dislike faba beans’ sensory profile
3 Jun 2024
Consumers display low acceptance of faba beans, with sensory properties such as bitterness a core concern, a study suggests. However, for product varieties such as cocoa-free chocolate, this attribute could prove to be a benefit.
Read more![Food scientists uncover new way to preserve nutrient and flavour quality](/47/pdcnewsitem/12/45/35/th124535.png)
Food scientists uncover new way to preserve nutrient and flavour quality
29 May 2024
Researchers have developed a method that guarantees food safety for low-moisture products, such as dried milk, while maximising quality by retaining vitamins, minerals, and flavours, they say.
Read more![FDA scrutinizes milk pasteurisation over HPAI risk](/47/pdcnewsitem/12/45/33/th124533.png)
FDA scrutinizes milk pasteurisation over HPAI risk
28 May 2024
The US Food and Drug Administration (FDA) is undertaking additional scientific research work to ensure that approved pasteurization processes are rigorous enough after retailer milk tests showed contamination from Highly Pathogenic Avian Influenza (HPA...
Read more![Magnum targets ice cream lovers’ moods with new flavours](/47/pdcnewsitem/12/42/41/th124241.png)
Magnum targets ice cream lovers’ moods with new flavours
2 May 2024
Unilever-owned Magnum has released a suite of “mood-inspired flavours” as the 2024 ice cream season kicks off. The offerings, marketed as the Magnum Pleasure Express, are Magnum's first foray into the “mood-food” category.
Read more![The eight global food trends shaping the future of dining](/47/pdcnewsitem/12/41/92/th124192.png)
The eight global food trends shaping the future of dining
23 Apr 2024
Unilever’s Future Menu Trend 2024 report identifies the global food trends shaping the food service industry, providing insights into changing consumer preferences that could provide inspiration for packaged food and drink brands.
Read more![Report outlines how the US interfered with marketing restrictions on formula across the globe](/47/pdcnewsitem/12/41/93/th124193.png)
Report outlines how the US interfered with marketing restrictions on formula across the globe
18 Apr 2024
A recent investigative report by ProPublica unmasked the extensive interference by the US government in international regulations concerning the marketing of formula.
Read more![Ultra-processed food intake in South Africa at concerning levels, study suggests](/47/pdcnewsitem/12/39/42/th123942.png)
Ultra-processed food intake in South Africa at concerning levels, study suggests
19 Mar 2024
As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...
Read more![India’s mithai market develops new ingredient and flavour profiles](/47/pdcnewsitem/12/39/31/th123931.png)
India’s mithai market develops new ingredient and flavour profiles
18 Mar 2024
Mithai is a hugely popular dessert and sweet snack in India and manufacturers are experimenting with unique ingredients, new flavour combinations, and healthier versions to capture new audiences.
Read more![Unilever and Perfect Day’s animal-free dairy dessert: Is precision fermentation the future of dairy?](/47/pdcnewsitem/12/38/53/th123853.png)
Unilever and Perfect Day’s animal-free dairy dessert: Is precision fermentation the future of dairy?
6 Mar 2024
Perfect Day, a precision fermentation dairy supplier, has partnered with Unilever's Breyers, a brand of ice cream and frozen dairy desserts, to launch Breyers lactose-free chocolate frozen dessert.
Read more![Macauba oil emerges as potential rainforest-friendly palm oil alternative](/47/pdcnewsitem/12/38/03/th123803.png)
Macauba oil emerges as potential rainforest-friendly palm oil alternative
1 Mar 2024
Producers and researchers consider the rainforest-friendly credentials of Macauba palm oil and whether its sustainability credentials offer an opportunity to replace palm oil.
Read more