News

FrieslandCampina supports athletes

1 Apr 2016

FrieslandCampina DMV has developed two types of protein products - whey and casein - for all the athletes of TeamNL, the elite athletes of the Netherlands.

FrieslandCampina supports athletes

FrieslandCampina DMV has developed two types of protein products - whey and casein - for all the athletes of TeamNL, the elite athletes of the Netherlands.

“We value the quality and expertise of FrieslandCampina; therefore we approached FrieslandCampina DMV to develop both whey and a casein protein sports nutrition product,” said Marco Antonnetti, marketing director of NOC*NSF. “These products will be a part of their training and nutrition strategy. The products will be available for around 500 elite athletes.”

“Elite athletes need protein supplements with a high quality, a limited amount of other ingredients and are tested for doping,” said Willem Hoogwater, commercial director of FrieslandCampina DMV. “FrieslandCampina DMV was able to develop these protein products exclusively for NOC*NSF. The market in performance nutrition is developing; we have the ambition to grow in Performance Nutrition and this is an excellent opportunity for us to show our dedication.”

NOC*NSF is the main organization for organised sports in the Netherlands. The 88 member organisations account for around 28.000 sport clubs which totals more than 5 million people involved in organised sports.

Related tags

Dairy

Related news

Danone removes NutriScore from products

Danone removes NutriScore from products

20 Sep 2024

Following an algorithm update that gives some of its sweetened drinks a worse score, Danone has removed the front-of-pack label, NutriScore, from all of its products – putting profit before public health, say campaigners.

Read more 
Chobani develops shelf-stable, prebiotic-enriched Super Milk

Chobani develops shelf-stable, prebiotic-enriched Super Milk

12 Sep 2024

Chobani has launched a prebiotic-enriched, shelf-stable, high-protein dairy milk to support people in disaster zones who need a nutritious drink that does not require refrigeration.

Read more 
Tesco trials methane mitigation supplement for dairy cattle

Tesco trials methane mitigation supplement for dairy cattle

5 Sep 2024

Tesco is trialing a methane-reducing feed supplement for one of its key UK dairy farms, sustainable UK milk producer Grosvenor Farms.

Read more 
Sheep and goat plague: A new threat to Greece’s feta production

Sheep and goat plague: A new threat to Greece’s feta production

27 Aug 2024

A recent goat and sheep plague outbreak threatens feta production in Greece. The flagship product accounts for roughly 10% of the country’s food exports, but Greek authorities say there is no cause for concern.

Read more 
Nestlé develops a new fat reduction method for dairy ingredients

Nestlé develops a new fat reduction method for dairy ingredients

26 Aug 2024

A Brazil-based Nestlé research and development team has developed a way to reduce the fat in milk powder by as much as 60%, without impacting the key characteristics that consumers enjoy.

Read more 
Dutch court rules against plant-based butter brand ‘Roombeter’: Only dairy products allowed to use the word ‘cream’

Dutch court rules against plant-based butter brand ‘Roombeter’: Only dairy products allowed to use the word ‘cream’

26 Jul 2024

A Dutch court has ruled against Upfield’s plant-based butter, Roombeter, stating that its use of the word ‘room’ (cream) in the product name violates European regulations that protect dairy-related terms allowed for dairy products only.

Read more 
How will Denmark’s 2030 carbon tax impact farming?

How will Denmark’s 2030 carbon tax impact farming?

12 Jul 2024

Denmark has announced plans to implement Europe’s first carbon tax on agriculture from 2030, targetting the farming sector’s CO2 emissions. How will it be implemented and how have farmers reacted?

Read more 
Sweden updates front-of-pack Keyhole labelling rules

Sweden updates front-of-pack Keyhole labelling rules

11 Jul 2024

The Swedish Food Agency has announced updates to the voluntary Keyhole logo, used in four Nordic countries, following recommendations to improve nutrition labelling.

Read more 
Consumers dislike faba beans’ sensory profile

Consumers dislike faba beans’ sensory profile

3 Jun 2024

Consumers display low acceptance of faba beans, with sensory properties such as bitterness a core concern, a study suggests. However, for product varieties such as cocoa-free chocolate, this attribute could prove to be a benefit.

Read more 
Food scientists uncover new way to preserve nutrient and flavour quality

Food scientists uncover new way to preserve nutrient and flavour quality

29 May 2024

Researchers have developed a method that guarantees food safety for low-moisture products, such as dried milk, while maximising quality by retaining vitamins, minerals, and flavours, they say.

Read more