Lemon Myrtle - The New Citrus

In the bustling world of flavour and fragrance innovation, Australian Native Products has been hard at work, crafting a narrative not just about our ingredient, but about a movement. The campaign named "The New Citrus" is not merely an advertising idea but a heartfelt invitation to the world to discover the vibrant essence of Lemon Myrtle. This endeavor was nothing short of a creative symphony, orchestrated with some of the finest talent across the country, all united by a shared passion for spotlighting Lemon Myrtle on the global stage.

It's on everyone's lips - Get a taste of it

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Lemon Myrtle - The New Citrus

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