sponsored content

Prinova to showcase premix solutions, microencapsulation technology and more at Fi Asia

Prinova, a leading global supplier of ingredients and premix manufacturing solutions, will be exhibiting at FI Asia for the first time this year. They are looking forward to showcasing their bespoke premixes for the fortification of products with vitamins, minerals and other nutrients.

Prinova’s tailored blends for nutrition, cereal, beverages, dairy, infant formula and more, reflect their ability to deliver product solutions to a wide range of markets. And with facilities in China, the UK, and the US, they are in a strong position to meet the needs of customers regionally as well as globally.

The South-East Asia market is very important for Prinova and with extensive knowledge of North American and European market trends, they are well placed to offer guidance to the region’s manufacturers. A particular area of interest currently is the energy drinks segment which is expanding significantly (growth of 61% is forecast between 2015 and 2020). More and more launches are being seen for carbonated and energy drinks containing caffeine for sports nutrition, particularly in Singapore. Another key trend is demand for natural caffeine: green coffee extract, for instance, is increasingly being included in sports nutrition products in ASEAN countries.

Prinova is the distributor for microencapsulation sports ingredients sold under the ActiveTR® trademark provided by AnaBio Technologies Ltd, an innovative Irish company providing encapsulation expertise.

One of the AnaBio microencapsulation products Prinova will be showcasing at Fi Asia is ActiveTR® Caffeine Natural. This innovative product provides a delayed pulsative release (over several hours) helping prevent overdosing. It is proven to deliver improved results for athletes, including better performance over four hours, fast recovery and enhanced muscle protein synthesis. Reflecting increasing demand in SE Asia for transparency and clean label, ActiveTR® Caffeine Natural is fully natural with no added chemicals. It is also suitable for vegetarians.

ActiveTR® Caffeine Natural contains flavour masking to overcome the challenge of negative taste. It is suitable for applications including gels, sports bars, carbonated and non-carbonated drinks and sports power blends. At FI Asia, Prinova will be offering energy gummies of ActiveTR® Caffeine Natural, each containing 50 mg of caffeine. Other products using the ActiveTR® microencapsulated technology include ActiveTR® L-Leucine, ActiveTR® Creatine Anhydrous, ActiveTR® Creatine Citrate and ActiveTR® Beta-Alanine.

Find out more about Prinova at Fi Asia