17 Sep 2024

Novarroz - About Us - Rice, Our World, Our Passion

Rice, Our World, Our Passion Our passion for rice began over fifty years ago and dates back four generations. We take pride in keeping the water mill where we first started operational, with the sound of the water and the movement of the millstone inviting us to travel through the memories that make up our legacy. We have been growing in a sustainable manner, thanks to our constant investments in innovation and processes. We have introduced modern technology into the process, but the attention to detail and dedication remain the same as always. This seemingly simple small grain requires a lot of knowledge so that, in the end, every individual can take delight in its exquisite flavor. We are currently the largest producer and exporter of rice in Portugal, and we are a reference in Europe. And our brand has become a reference partner for several industries. From breakfast cereals to pet food, plant-based drinks, baby food, prepared meals, and confectionery, among others.