AdenoActive®

HTBA is the leading European manufacturer of Vitamin B12 and the only company in Europe capable of producing all active forms of B12 in their natural form. HTBA manufactures USP grade AdenoActive at its state-of-the-art manufacturing facility in southern Spain, using a patented green chemistry manufacturing process that uses iron salts instead of cobalt salts. AdenoActive is an adenosylcobalamin form of Vitamin B12 (also known as cobamamide), with multiple benefits versus cyanocobalamin, including: retention in tissues, longer lasting in body and better bioavailability. 

Broad consumer health benefit positioning opportunities include: cognition, energy, alertness, concentration, reduce B12 deficiency, immunity, healthy protein development, gut health, oxidative stress reduction.