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Albion® Minerals, The Originals
23 Apr 2025Balchem’s chelated magnesium bisglycinate by Albion® Minerals is also set to take center stage at the show.
In light of the recent 31.6% rise in sales of magnesium-containing supplements and 106.8% boost for magnesium-enriched beverages in 2024, 1 this is a particularly exciting area of innovation in today’s nutraceuticals arena. Renowned for its exceptional effectiveness and tolerability, Albion® Minerals’ magnesium bisglycinate addresses key consumer health concerns – including muscle relaxation, 2 sleep, 3 and heart health, 4 - and can be used in a wide range of on-trend, convenient applications such as fortified drinks, powders and gummies. Balchem’s experts will also be on hand to discuss TRAACs (The Real Amino Acid Chelate System), a hallmark of quality in the chelated minerals market for human nutrition, ensuring fully reacted, truly chelated minerals, with all the associated benefits.
For more information about Balchem and its brands, or to request a meeting with the team at Vitafoods Europe, visit: https://balchem.com/hnh/mn/
1. SPINS, 2025 CPG Outlook: Industry Update & Trends Predictions
2. Magnesium. In: Dietary Reference Intakes for Calcium, Phosphorus, Magnesium, Vitamin D, and Fluoride. National Academies Press (US), National Academies Press (US), (1997).
3. Mah J, Pitre J. Oral magnesium supplementation for insomnia in older adults: a systematic review & meta analysis. BMC Complement Ther 2021; 21(10; 125.
4. EFSA J 2009; 7(9): 1216.
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