News

Evian launches enhanced sparkling water to combat energy slumps

24 Aug 2021

French water brand Evian is putting new energy into attracting consumers to its enhanced water line called evian+. The Evian product, which launched last spring, is enhanced with magnesium and zinc to help contribute to normal cognitive function and comes in four flavors: Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint.

Each of the flavors has zero sugars, zero sweeteners and zero calories. This sparkling beverage will become available in North American markets this week, and customers in New York City, Miami, Los Angeles, Boston, Tampa, Orlando and Jacksonville are eligible for a free six-pack sampler if they visit the brand’s website.

Evian launches enhanced sparkling water to combat energy slumps
Courtesy of Evian

Evian, which is owned by the Danone group, is a major player in the water space, which has been struggling in recent years as consumers drift toward more functional hydration options. In fact, the bottled water manufacturer has struggled with stagnant share prices in recent quarters, making this product launch also a big bet on its part.

As consumers search for more personalization in their packaged goods, bottled water has become a playing field crammed with big names, private label and startups. The space has become so hyper-competitive that other Big Food manufactures have buckled under the pressure. Nestlé sold its North American bottled water business this spring in favor of focusing on local mineral waters, premium brands and functional water.

Evian is already positioned as a premium brand, and through this latest product launch, it is leveraging the continued popularity of premiumization in the North American market. And with data from Mordor Intelligence showing Danone SA being the third-largest player in the functional water category and North America topping the list as the largest market for these products, it is no surprise that Danone is interested in investing further in the space.

It is also worth noting that this product release is coming at a time when the company is conducting a strategic review of its total portfolio in an effort to slim down its operations and compete more effectively within the overall food and beverage market.

However, it is clear that the French conglomerate is simultaneously taking different approaches as it works to keep its brands at the forefront of consumers' minds. One way in which Evian is positioning itself to be at the head of the pack is by continuing to commit to sustainability. Since 2017, the water brand has been carbon neutral in its production in the U.S. and Canada. Naturally, this newest addition to the portfolio will follow suit. Evian+ comes in aluminum cans to encourage recycling and to alleviate the continued pressure exerted by consumers surrounding the use of plastic.

Related news

UK High Court allows Oatly to use 'milk' on packaging

UK High Court allows Oatly to use 'milk' on packaging

17 Jan 2024

Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.

Read more 
Chobani expands drink presence with La Colombe acquisition

Chobani expands drink presence with La Colombe acquisition

16 Jan 2024

Greek yoghurt giant Chobani has purchased US coffee brand La Colombe Coffee Roasters for $900 million, furthering its expansion into beverage categories like coffee, oat milk, creamer and ready-to-drink offerings.

Read more 
PepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins

PepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins

10 Jan 2024

PepsiCo has revealed details of two nutrition goals that look to reduce sodium and boost consumption of legumes, whole grains, and plant-based proteins as part of the multinational’s expanded convenient foods portfolio.

Read more 
Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

3 Jan 2024

The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.

Read more 
Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

22 Dec 2023

At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...

Read more 
MyAir plans to expand personalised adaptogen products to UK

MyAir plans to expand personalised adaptogen products to UK

15 Dec 2023

After launches in Japan and the US, B2B personalised nutrition company MyAir is eyeing the UK market with its white-label functional food and drink products. “Taste is a must – but it's not enough,” says its CEO. “Food has become functional and persona...

Read more 
Augmented technology is the gateway to new food experiences

Augmented technology is the gateway to new food experiences

13 Dec 2023

Harnessing augmented reality as a digital tool could offer consumers increasingly personalised food and beverage experiences, opening up new ways to see and taste products, according to a report by Canvas8 and Givaudan.

Read more 
Colombia introduces tax on ultra-processed foods

Colombia introduces tax on ultra-processed foods

7 Dec 2023

In a bid to curb rates of obesity and other non-communicable disease, the Colombian government has introduced a tax on various ultra-processed food (UPF) and drink products.

Read more 
Snack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1

Snack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1

7 Dec 2023

Value-led snacking, sustainability storytelling, and the importance of having a ‘star ingredient’: we asked consumer analysts and market experts at Fi Europe about the trends and innovations that are shaping the food industry.

Read more 
Consumers want more plant-based meat without GM ingredients

Consumers want more plant-based meat without GM ingredients

28 Nov 2023

Plant-based meat has been a hot and popular category for several years, but not all North American shoppers are embracing vegetarian alternatives that contain genetically modified (GM) ingredients, according to the Non-GMO Project.

Read more