News
Givaudan launches i-MAPS
9 Oct 2019Givaudan Active Beauty has unveiled what it claims is the first instant microbiome analysis and profiling system (i-MAPS) allowing customers to expand their product offering to include skincare products tailored to the unique microbiome of their consumers.
Described as a scientific breakthrough combining microbiome research and new technology, it is said to open the door for customers to explore the personalisation of beauty products involving the skin microbiome.
![Givaudan launches i-MAPS](/img/ingnet-logo.png)
The company says that the profiling system is a major scientific achievement in microbiome research, bringing new opportunities to the cosmetic industry. Using bioinformatics, i-MAPS uses a combination of different techniques in a specific sequence to create individual profiles by mapping the skin microbiome in approximately seven hours compared to seven days for a standard analysis. Every profile provides exclusive information about the bacteria present on the microbiome and correlates it to a skin type such as oily, dry, sensitive, or ageing.
Laurent Bourdeau, Head of Active Beauty, said: “The creation of i-MAPS is not only an impressive achievement in microbiome research, but it’s also a game changer for the world of cosmetics. We are very proud to create new revolutionary cosmetic innovations supported by a highly experienced and dedicated team of scientists who continue to advance our research of the microbiome. This technological advancement is the first step into unclaimed territory creating new strategic opportunities for our customers to explore the personalisation of beauty products with microbiome data in the future.”
Responding to consumer demands for more tailored beauty products, the new technology will, according to Givaudan, allow its customers to include the latest microbiome research into their products to help consumers fine-tune their skincare routines. Globally, the company says, 73% of people said that they are willing to try cosmetic products with a skin microflora concept and 78% recognise that when skin microflora is out of balance, it can result in skin-related issues or diseases.
Related news
![Consumers lack confidence in Australasian food labelling and ‘fake’ meat](/47/pdcnewsitem/12/48/19/th124819.png)
Consumers lack confidence in Australasian food labelling and ‘fake’ meat
5 Jul 2024
Australian and New Zealand consumers are concerned about foodborne illnesses and do not trust cell-cultured meat, according to a survey by Food Safety Australia and New Zealand (FSANZ).
Read more![Nestlé launches GLP-1 Nutrition initiative](/47/pdcnewsitem/12/48/15/th124815.png)
Nestlé launches GLP-1 Nutrition initiative
4 Jul 2024
Nestlé Health Science has introduced GLP-1 Nutrition, an initiative to support consumers during their weight loss efforts, building on the recent launch of its Vital Pursuit product range. “Nutrition, science, and wellness must merge – not collide,” it...
Read more![Rethinking funding for food technology](/47/pdcnewsitem/12/47/76/th124776.png)
Rethinking funding for food technology
28 Jun 2024
The landscape of foodtech investment is evolving. With the need for long-term investment perspectives, what are the most effective strategies driving the next wave in foodtech innovation?
Read more![Chinese Gen Z consumers hungry for alternative proteins](/47/pdcnewsitem/12/47/70/th124770.png)
Chinese Gen Z consumers hungry for alternative proteins
27 Jun 2024
China’s Gen Z could be at the forefront of a dietary shift, with younger consumers increasingly open to and curious about alternative proteins. With the right strategies to address their concerns and highlight the benefits, the alternative protein mark...
Read more![Will ASEAN harmonise food marketing rules for children?](/47/pdcnewsitem/12/47/17/th124717.png)
Will ASEAN harmonise food marketing rules for children?
21 Jun 2024
ASEAN Health Ministries and UNICEF release new guidelines on how food and beverage brands should market their products to children to protect them from harm.
Read more![Adventurous US consumers eager for ‘swicy’ flavours](/47/pdcnewsitem/12/47/01/th124701.png)
Adventurous US consumers eager for ‘swicy’ flavours
19 Jun 2024
US manufacturers and marketers are tapping into the adventurer consumer persona and enhancing their products with elevated and diverse ‘swicy’ flavours.
Read more![Scientists use digital PCR technology to ensure food safety](/47/pdcnewsitem/12/46/44/th124644.png)
Scientists use digital PCR technology to ensure food safety
18 Jun 2024
Researchers are applying digital polymerase chain reaction (PCR) technology to accurately identify and quantify allergens in foods and adulteration in meat.
Read more![Fibre-filled bread leads health-conscious baked buys in Asia](/47/pdcnewsitem/12/46/45/th124645.png)
Fibre-filled bread leads health-conscious baked buys in Asia
17 Jun 2024
Value revolves around better-for-you bakery claims and nutritious seed-rich loaves as consumers seek less sugar and more fibre from their baked goods, according to Mintel.
Read more![Savvy shoppers choose savings despite lower inflation](/47/pdcnewsitem/12/46/43/th124643.png)
Savvy shoppers choose savings despite lower inflation
12 Jun 2024
Consumers remain cautious about spending, despite global drops in inflation and the UK recording its lowest inflation levels in recent years.
Read more![Brazilian study finds high levels of mycotoxins in flour and rice](/47/pdcnewsitem/12/45/94/th124594.png)
Brazilian study finds high levels of mycotoxins in flour and rice
10 Jun 2024
For the first time, scientists in Brazil used biomarkers to analyse the risk of mycotoxins in consumers’ diets, finding that some exceed maximum permitted levels.
Read more