News
Jack Daniels and Drinkworks team up for cocktails in a pod
12 May 2020Jack Daniels Lynchburg Lemonade is now conveniently in a pod. Through a partnership between Brown-Forman and Drinkworks, the classic lemonade, whiskey, triple sec combination is now available for a limited time with the touch of a button on the Drinkworks Home Bar system.
Drinkworks was an idea that emerged in 2017 as a joint venture between beer giant Anheuser-Busch and American beverage producer Keurig Dr Pepper. The aim was to create a cocktail dispensing system, much in the spirit of K-cup coffee. After a year, the Drinkworks Home Bar system appeared on the U.S. market and is now available in 11 states, according to Marketwatch.
![Jack Daniels and Drinkworks team up for cocktails in a pod](/img/ingnet-logo.png)
Jack Daniel’s Lynchburg Lemonade is the latest collaboration to come out of the project with the introduction of Brown-Forman brands into the fold. Brown-Forman owns brands, including Jack Daniels, El Jimador tequila and Finlandia vodka. Although this is a limited-time release, it will not be the last from the Brown-Forman-Drinkworks collaboration. The duo is planning to create margaritas, Manhattans and French martinis with releases reported to begin in mid-2020.
Already the system offers more than 20 beverage options, including a mojito and a Moscow Mule. These boozy K-cups are sold in 4-packs and variety 12-packs at a cost of $15 to $19 or $50 to $55 per tube respectively. On a per drink basis, that averages out to $4-5 a cocktail.
Creating a cocktail from these pods simply requires still or sparkling water and the touch of a button, which can make happy hour a breeze. While this machine could begin to raise questions about sustainability - much like the Keurig machine did - there is a convenience factor that could play in nicely for those who are relegated to their houses due to COVID-19 quarantine restrictions.
In fact, data show that the alcohol industry has benefitted from people being pinned up at home. Sales of alcohol skyrocketed 55% in the third week of March when compared to the same time a year ago, according to Nielsen data.
Drinkworks seems to be taking advantage of the trend. In March, the company announced another partnership with Los Angeles-based Golden Road Brewing to bring four of its wheat brews - Mango Wheat, Blood Orange Wheat, Pineapple Apricot Wheat and Strawberry Guava Wheat - to consumers’ homes in pod-form.
Related news
![Could Mexico’s salt-cutting measures extend to reformulation?](/47/pdcnewsitem/12/47/45/th124745.png)
Could Mexico’s salt-cutting measures extend to reformulation?
25 Jun 2024
Mexico’s consumer watchdog has called on food industry to reduce salt in processed products available in the country to reduce cardiovascular diseases.
Read more![Will ASEAN harmonise food marketing rules for children?](/47/pdcnewsitem/12/47/17/th124717.png)
Will ASEAN harmonise food marketing rules for children?
21 Jun 2024
ASEAN Health Ministries and UNICEF release new guidelines on how food and beverage brands should market their products to children to protect them from harm.
Read more![Food scientists uncover new way to preserve nutrient and flavour quality](/47/pdcnewsitem/12/45/35/th124535.png)
Food scientists uncover new way to preserve nutrient and flavour quality
29 May 2024
Researchers have developed a method that guarantees food safety for low-moisture products, such as dried milk, while maximising quality by retaining vitamins, minerals, and flavours, they say.
Read more![Gatorade turns on the tap, introducing alkaline water to its latest product offerings](/47/pdcnewsitem/12/43/14/th124314.png)
Gatorade turns on the tap, introducing alkaline water to its latest product offerings
10 May 2024
PepsiCo’s Gatorade has diversified its product portfolio, launching unflavoured alkaline water and energy drink mixes.
Read more![Plant-based marketing 101: How to create a standout plant-based dairy product](/47/pdcnewsitem/12/42/32/th124232.png)
Plant-based marketing 101: How to create a standout plant-based dairy product
30 Apr 2024
Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.
Read more![Balenti adds the benefits of baobab to functional nut butters](/47/pdcnewsitem/12/41/94/th124194.png)
Balenti adds the benefits of baobab to functional nut butters
19 Apr 2024
French startup Balenti uses sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.
Read more![US legislative push to ban 7 food additives in schools](/47/pdcnewsitem/12/42/04/th124204.png)
US legislative push to ban 7 food additives in schools
17 Apr 2024
Proposed legislation would prohibit the use of seven additives – six artificial colours and titanium dioxide – in food and drink served in US state schools.
Read more![Portugal officially adopts NutriScore](/47/pdcnewsitem/12/41/57/th124157.png)
Portugal officially adopts NutriScore
10 Apr 2024
Portugal has adopted the NutriScore as its official – but voluntary – front-of-pack nutrition label to promote healthy eating, with researchers calling this “a great victory for science and public health”.
Read more![R3PACK Consortium backs BPA ban](/47/pdcnewsitem/12/41/14/th124114.png)
R3PACK Consortium backs BPA ban
9 Apr 2024
The EU-funded research project, R3PACK, urges a ban on Bisphenol A (BPA) and calls for rigorous rules, promoting transparency and prioritising health and the environment.
Read more![Ultra-processed food intake in South Africa at concerning levels, study suggests](/47/pdcnewsitem/12/39/42/th123942.png)
Ultra-processed food intake in South Africa at concerning levels, study suggests
19 Mar 2024
As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...
Read more