News
Jelly Belly sweetens the deal with premium chocolate
22 Sep 2020When it comes to candy, Jelly Belly has been there done that. To keep things fresh, this brand, which is known for its flavorful jelly beans, is branching out of its niche and introducing gourmet chocolate truffles and chocolate bars.
This September, the family-owned candy maker launched milk chocolate truffles that are individually wrapped and filled with nine classic Jelly Belly flavors: chocolate, orange, Very Cherry, coconut, strawberry cheesecake, mint, French vanilla, lemon meringue pie and blueberry. The chocolate bars come with centers filled with mint and Very Cherry flavors.
![Jelly Belly sweetens the deal with premium chocolate](/img/ingnet-logo.png)
Fall marks the beginning of the traditional candy season where shoppers gear up for the sweets-fueled holidays. However, this year, the prognosis for candy and chocolate is looking sweeter than usual. Chocolate sales spike 17.9% and non-chocolate rose 13.5% between March 15 and Aug. 9 of this year, according to data from the National Confectioners Association. A large part of this swell in demand is due to the pandemic which propelled more than half of consumers to admit to eating less healthy as of June, according to the annual Food & Health Survey from the International Food Information Council.
If this trend holds, Jelly Belly is in for a merry season. The candy maker is known primarily for its fruit-flavored candy and gummies, but the company has also previously dabbled in chocolate. In 2011, it first released chocolate-dipped jelly beans. But it was its foray into a Harry Potter-themed line of treats that it really was able to exercise its expertise in chocolate. While the line began with Bertie Bott’s Every Flavour Beans, it expanded to include Chocolate Frogs, chocolate wands and a chocolatey golden snitch, which appeared this August.
Having a stake in both chocolate and candy will be a boon to the company, especially as it is one that has been a familiar sight in the U.S. for generations. Nostalgia in food has been a growing trend in the last several years, but it was kicked into high gear during the pandemic as consumers searched for comfort and familiarity in their dietary choices. Mondelez International reported that sales on its e-commerce platform were driven by consumers gravitating to classic brands.
This newest release from Jelly Belly places the company in an ideal position to ride this wave and take advantage of the rise in candy purchases as well as the upcoming surge in sales that results from holidays like Halloween.
Related news
![Consumers lack confidence in Australasian food labelling and ‘fake’ meat](/47/pdcnewsitem/12/48/19/th124819.png)
Consumers lack confidence in Australasian food labelling and ‘fake’ meat
5 Jul 2024
Australian and New Zealand consumers are concerned about foodborne illnesses and do not trust cell-cultured meat, according to a survey by Food Safety Australia and New Zealand (FSANZ).
Read more![Nestlé launches GLP-1 Nutrition initiative](/47/pdcnewsitem/12/48/15/th124815.png)
Nestlé launches GLP-1 Nutrition initiative
4 Jul 2024
Nestlé Health Science has introduced GLP-1 Nutrition, an initiative to support consumers during their weight loss efforts, building on the recent launch of its Vital Pursuit product range. “Nutrition, science, and wellness must merge – not collide,” it...
Read more![Rethinking funding for food technology](/47/pdcnewsitem/12/47/76/th124776.png)
Rethinking funding for food technology
28 Jun 2024
The landscape of foodtech investment is evolving. With the need for long-term investment perspectives, what are the most effective strategies driving the next wave in foodtech innovation?
Read more![Chinese Gen Z consumers hungry for alternative proteins](/47/pdcnewsitem/12/47/70/th124770.png)
Chinese Gen Z consumers hungry for alternative proteins
27 Jun 2024
China’s Gen Z could be at the forefront of a dietary shift, with younger consumers increasingly open to and curious about alternative proteins. With the right strategies to address their concerns and highlight the benefits, the alternative protein mark...
Read more![Will ASEAN harmonise food marketing rules for children?](/47/pdcnewsitem/12/47/17/th124717.png)
Will ASEAN harmonise food marketing rules for children?
21 Jun 2024
ASEAN Health Ministries and UNICEF release new guidelines on how food and beverage brands should market their products to children to protect them from harm.
Read more![Adventurous US consumers eager for ‘swicy’ flavours](/47/pdcnewsitem/12/47/01/th124701.png)
Adventurous US consumers eager for ‘swicy’ flavours
19 Jun 2024
US manufacturers and marketers are tapping into the adventurer consumer persona and enhancing their products with elevated and diverse ‘swicy’ flavours.
Read more![Scientists use digital PCR technology to ensure food safety](/47/pdcnewsitem/12/46/44/th124644.png)
Scientists use digital PCR technology to ensure food safety
18 Jun 2024
Researchers are applying digital polymerase chain reaction (PCR) technology to accurately identify and quantify allergens in foods and adulteration in meat.
Read more![Fibre-filled bread leads health-conscious baked buys in Asia](/47/pdcnewsitem/12/46/45/th124645.png)
Fibre-filled bread leads health-conscious baked buys in Asia
17 Jun 2024
Value revolves around better-for-you bakery claims and nutritious seed-rich loaves as consumers seek less sugar and more fibre from their baked goods, according to Mintel.
Read more![Savvy shoppers choose savings despite lower inflation](/47/pdcnewsitem/12/46/43/th124643.png)
Savvy shoppers choose savings despite lower inflation
12 Jun 2024
Consumers remain cautious about spending, despite global drops in inflation and the UK recording its lowest inflation levels in recent years.
Read more![Brazilian study finds high levels of mycotoxins in flour and rice](/47/pdcnewsitem/12/45/94/th124594.png)
Brazilian study finds high levels of mycotoxins in flour and rice
10 Jun 2024
For the first time, scientists in Brazil used biomarkers to analyse the risk of mycotoxins in consumers’ diets, finding that some exceed maximum permitted levels.
Read more