News

Stakeholders send letter to European Commission asking for standardized labeling across Europe

19 May 2020

A coalition of nearly 40 food and beverage industry titans sent a letter to the European Commission’s Commissioner for Health and Food Safety on April 27 calling for mandatory EU-wide adoption of consistent front of package labeling to combat the rising public health crisis of overweight and obese adults. Signatories include retailers such as Carrefour, Albert Heijn, Kaufland and Lidl as well as industry juggernauts like Nestlé, Danone and Fleury Michon.

The Nutri-Score system is one of many options that are seen across packaging in the European Union. In the Nordic countries there is the Nordic Keyhole layout and the UK uses a traffic light scheme. However, in the joint letter to Stella Kyriakides, the Commissioner for Health and Food Safety, the group called for the Nutri-Score nutrition label to be mandated across EU member states.

Stakeholders send letter to European Commission asking for standardized labeling across Europe

This labeling system ranks products on a scale of -15 to +50 with the lower numbers indicating healthier products. Based on an individual product’s score, a corresponding color will be identified and highlighted. Colors range from dark green (A) to dark red (E).

Already, the Nutri-Score front of package labeling system, which is a voluntary option developed in France in 2017, has been implemented in Spain, the Netherlands, and Belgium. However, companies are also independently supporting the new labeling convention. Nestlé is introducing the label across products in Austria, Belgium, France, Germany and Switzerland this year. Similarly, Danone will roll out the system on its products sold in Austria, Belgium, France, Germany, Luxembourg, Spain, Slovenia and Switzerland, according to Food Navigator.

However, Italian MEP Silvia Sardone has decried the standardization of this system throughout the EU saying that it discriminates against traditional Italian foods like Parma ham, Parmigiano Reggiano and olive oil. In response, Italy’s government has proposed yet another labeling scheme called NutrInform which uses a battery-shaped symbol to indicate a product's relationship with an individual’s daily nutrient needs.

In the letter supporting the adoption of the Nutri-Score system, the coalition notes that their choice to support this method is based on research. “Research conducted in several countries shows Nutri-Score is currently the best-performing scheme in both aiding consumers to compare the nutritional quality of foods across a range of products and to make healthier purchasing choices in the supermarket.”

Food Navigator reported that FEDIOL, Europe’s vegetable oil and protein meal sector representative body, noted that this labeling choice makes it “impossible” for vegetable oils and fats to surpass a ‘C’ or ‘D’ score.

Although there is recognition that the impacts of the COVID-19 crisis are occupying the majority of the Commission's efforts, the joint letter pushes for the immediate implementation of the system across EU packaging. “As Europe continues to confront the serious impacts of the Covid-19 crisis, the importance of the health of its citizens has been underlined more than ever,” argued the coalition.

A study from the U.S. Centers for Disease Control and Prevention (CDC) showed that obesity is the biggest risk factor for mortality from COVID-19 for those under 50. For those between 50 and 64, obesity was also identified as a major risk factor for death as a result of COVID-19.

To help combat the growing trend of obesity in the EU, the letter states that addressing poor diets through labeling is an effective way to address underlying societal concerns. According to the letter, “We believe that food plays an important part in maintaining a healthy society, and that we must therefore empower citizens throughout the EU to adopt balanced eating and drinking habits by providing clear nutritional information.”

Related news

Japanese-inspired umami products expand into global consumer markets

Japanese-inspired umami products expand into global consumer markets

17 May 2024

Brands are responding to shoppers' interest in cooking ingredients with deep flavours, by launching new products that emphasise umami-rich flavours inspired by Japanese cuisine.

Read more 
Plant-based marketing 101: How to create a standout plant-based dairy product

Plant-based marketing 101: How to create a standout plant-based dairy product

30 Apr 2024

Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.

Read more 
The UK considers new food labelling requirements

The UK considers new food labelling requirements

29 Apr 2024

The UK government is carrying out a consultation on “fairer and clearer” food labelling designed to provide transparency to consumers and support farmers by recognising their products.

Read more 
PAN calls for ban after ‘forever chemicals’ found in UK food

PAN calls for ban after ‘forever chemicals’ found in UK food

26 Apr 2024

Campaign group Pesticide Action Network (PAN) found PFAS pesticides, or ‘forever chemicals’, in over half of the samples of British produce it tested – but the UK government says strict limits are in place.

Read more 
US legislative push to ban 7 food additives in schools

US legislative push to ban 7 food additives in schools

17 Apr 2024

Proposed legislation would prohibit the use of seven additives – six artificial colours and titanium dioxide – in food and drink served in US state schools.

Read more 
Portugal officially adopts NutriScore

Portugal officially adopts NutriScore

10 Apr 2024

Portugal has adopted the NutriScore as its official – but voluntary – front-of-pack nutrition label to promote healthy eating, with researchers calling this “a great victory for science and public health”.

Read more 
Danish Crown’s ‘climate-controlled’ claim misleading, court finds

Danish Crown’s ‘climate-controlled’ claim misleading, court finds

20 Mar 2024

Leading EU pork producer Danish Crown has been found guilty of greenwashing by misleading consumers with marketing claims about its “climate-controlled” pork and “climate-friendly” production.

Read more 
Ultra-processed food intake in South Africa at concerning levels, study suggests

Ultra-processed food intake in South Africa at concerning levels, study suggests

19 Mar 2024

As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...

Read more 
Brazilian manufacturers must comply with warning label regulation, says court

Brazilian manufacturers must comply with warning label regulation, says court

7 Mar 2024

The Federal Court of São Paulo has ruled that Brazilian manufacturers must comply with front-of-pack labelling regulation that requires unhealthy products to feature warning labels, scrapping a last-minute one-year extension.

Read more 
US pet food regulations unravel the mysteries of product labelling

US pet food regulations unravel the mysteries of product labelling

4 Mar 2024

New regulations governing the labelling of pet foods were approved by AAFCO members last July, providing the first major update to pet food regulations in 40 years. The move was a response to pet owners asking for clarity on labels that left many confu...

Read more