News

What is Smart Packaging?

12 Nov 2013

Smart packaging has been a trending topic for years now. It comes with many names – it can also be called intelligent packaging, interactive packaging or active packaging – or combinations of these. Smart packaging is about clever ways to package a product. There are two types of smart packaging. The first type interacts with […]

What is Smart Packaging?

Smart packaging has been a trending topic for years now. It comes with many names – it can also be called intelligent packaging, interactive packaging or active packaging – or combinations of these. Smart packaging is about clever ways to package a product.

There are two types of smart packaging. The first type interacts with the product – for example, to control the growth of bacteria or fungi like the product Janssen Pharmaceuticals and Symphony have been working on. The most common name for this type of packaging is active packaging. In food packaging, interaction between the packaging material and the product should normally be avoided or minimised, but there is specific European legislation to make this type of packaging possible.

This legislation also mentions intelligent packaging. This is the other type of smart packaging, which works in a different way. This intelligence adds an extra information function to the packaging, often in the form of sensors and communication features (with or without electronics). One example of this type of smart packaging is the Pasteur Sensor Tag. From July 2009 until September 2012, we have been working on this ‘sensor-enabled RFID tag’ in a consortium of companies and universities from the Netherlands, Belgium, Austria and Spain.

This hard work has now been rewarded: the Pasteur Sensor Tag won the Food Valley Award 2013. The award was presented during the Food Valley Expo that took place on 24 October 2013.

This technology provides a quick, cheap and efficient way to monitor the environmental conditions in the supply chain. One of the project partners was NVC and, at the end of the project, NVC published the NVC World Review on Supply Chain Applications of RFID and Sensors in Packaging.

Related news

Paris Olympics: Food and beverage brands champion health, fun, and sustainability

Paris Olympics: Food and beverage brands champion health, fun, and sustainability

5 Aug 2024

Food and beverage brands are aligning with the Paris Olympics 2024 Food Vision, which emphasises sustainability, local sourcing, and plant-based diets.

Read more 
Natural Remedies: Bringing health and happiness via validated branded ingredients

Natural Remedies: Bringing health and happiness via validated branded ingredients

18 Apr 2024

Natural Remedies is an internationally renowned botanical healthcare company committed to advancing the field through rigorous research and the development of clinically validated Branded Ingredients. Guided by our foundational principle of ‘BEING USEF...

Read more 
Exploring the future of health and wellness retail at Vitafoods Europe

Exploring the future of health and wellness retail at Vitafoods Europe

14 Mar 2024

With retail-focussed content sessions, buyer networking, and finished product tasting sessions, this year’s Vitafoods Europe offers a not-to-be-missed opportunity for retailers to up their health and wellness game.

Read more 
Sustainability meets innovation at Fi Europe 2023's Sustainability Ingredients Zone

Sustainability meets innovation at Fi Europe 2023's Sustainability Ingredients Zone

9 Jan 2024

Fi Europe’s Sustainable Ingredients Zone showcases ingredients forging a path toward a greener future. Three innovators are redefining what sustainability within the food and beverage industry means, with upcycled products, regenerative agriculture, an...

Read more 
Unleashing the power of plants at Fi Europe’s New Product Zone

Unleashing the power of plants at Fi Europe’s New Product Zone

5 Jan 2024

In the diverse landscape of plant-based innovation, Fi Europe 2023's New Product Zone spotlighted ten plant-based ingredients, tailored to meet the rising demand for sustainable and delicious options.

Read more 
Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

Meet the innovative ingredients showcased at Fi Europe’s New Product Zone

3 Jan 2024

The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.

Read more 
Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

Fi Europe’s New Product Zone elevates the nutrition of everyday indulgences

22 Dec 2023

At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...

Read more 
Fi Europe’s New Product Zone explores fresh possibilities with five natural ingredients

Fi Europe’s New Product Zone explores fresh possibilities with five natural ingredients

20 Dec 2023

Fi Europe 2023's New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for today's conscious consumers.

Read more 
Water-conscious consumers, upcycled food, and tech-driven sustainability: Highlights from Fi Europe, part 2

Water-conscious consumers, upcycled food, and tech-driven sustainability: Highlights from Fi Europe, part 2

14 Dec 2023

With climate change becoming a tangible reality, consumers’ environmental concerns are changing. At Fi Europe, market analysts revealed how people are now interested in everyday issues like water shortages and tech-driven solutions such as GM drought-r...

Read more 
The food industry’s single-use packaging problem

The food industry’s single-use packaging problem

12 Dec 2023

The food industry’s reliance on single-use packaging is a sustainability “sticking point” with viable alternatives not widely available – but new EU rules mean food businesses will remain responsible for the collection and disposal of the packaging the...

Read more