News

Univar adds raising agents to Kudos Blends distribution agreement

15 Aug 2017

Univar has extended its distribution agreement with Kudos Blends to cover the Pell brand of raising agents, including sodium reduction solutions.

Univar has extended its distribution agreement with Kudos Blends to cover the Pell brand of raising agents, including sodium reduction solutions. The exclusive agreement spans all countries in Europe.

“Kudos Blends is a market-leading developer and producer of baking powders, specialising in potassium-based, sodium-free alternatives for an extensive variety of food applications,” said Gary Abraham, commercial manager for Univar Food Ingredients in EMEA. “Kudos’ high-quality ingredients allow our customers to achieve appropriate rise and finish in the process of baking breads, doughnuts, crumpets, cakes and more. Their portfolio, offered exclusively by Univar, contains a variety of single- and double-acting baking powders that vary in speed of release for the precise desired effect during the baking process. In addition, many of the ingredients are potassium-based, thereby reducing sodium in our customers’ end products, which is an important consumer-driven trend in the European market."

Kudos, which is headquartered in Kidderminster, UK, was recognized with the prestigious Queen’s Award for Enterprise in the International Trade Category in 2016. The Queen’s Award for Enterprise recognizes a company for its role within the local community, environmental impact and the quality of its relationships with suppliers, partners, employees and customers.

“The relationship with Univar is key to our strategy for an ambitious growth plan to further develop our international sales,” said Dinnie Jordan, Managing Director for Kudos Blends. “We have been working with Univar in the UK now for some time and they have proven to be the perfect distribution partner to assist us with developing overseas sales.”