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Active Nutrition panel Discussion
24 Oct 2024
The Active Nutrition category, an evolution of the traditional Sports Nutrition market, is a huge opportunity for functional food and supplement players. With a growing number of consumers looking to invest in their holistic health, beyond boosting their athletic performance, the category must now offer a wide array of health benefits, ingredients and product formats. Players are also wising up to white spaces and investing in under-served populations, such women and ageing populations.
If you missed the 2024 #ActiveNutritionSummit where I was speaking about the role of functional mushroom extracts in supporting active nutrition and cognitive health then don't worry. You can access the free webinar on demand (select Cognitive Health).
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