Sponsored Content
Changing the way you innovate with plant protein
9 Sep 2024The demand for plant proteins is high, as more people prioritise healthy, active lifestyles. However, taste and texture remain significant challenges. Discover Tendra® – a groundbreaking solution.
In today’s market, the demand for plant-based proteins is exploding, as more and more people are looking to follow a healthy, plant-based diet.

Currently, one of the most important factors inhibiting the growth of plant-based products is taste and texture. With Tendra®, we’re entering a new era. It’s time to forget what you already know about proteins!
Meet Tendra®, the new standard in plant proteins
Introducing our latest innovation: a revolutionary protein that will change the standard of nutrition and delight your taste buds like never before. Cosun Protein is proud to present this cutting-edge sensory experience, born from a belief in our unique proprietary technology, and ready to disrupt the market. This isn’t just the best tasting plant protein. This is a high-quality plant protein that will be the new standard in plant proteins, and here’s why:
- Mild and neutral taste
- Easily dissolvable
- Excellent emulsification properties
- Sustainability
Ask any consumer and they’ll tell you – taste is their number one priority. This is where Tendra® can make all the difference. Through our proprietary extraction technology and purification process, we deliver a flavour- and aroma-neutral plant protein that is ideal for great-tasting animal-free and dairy-alternative products.
Tendra® overcomes another common plant protein formulation challenge – poor solubility. In contrast, Tendra® dissolves easily, and remains stably dispersed in solutions. The end result is a smooth dairy-alternative product, without any of the graininess that can be associated with plant proteins.
Another challenge has been achieving good levels of emulsification with plant proteins. Tendra® delivers excellent emulsifying and foaming functionalities – essential in creating tasty and attractive animal-free and dairy-alternative products. This functionality can be achieved even at low concentrations, while increasing the dosage will not affect functionality or taste.
Consumers want clean label ingredients that are sustainably sourced. Tendra® comes from GMO-free fava beans, grown right here in Europe in an environmentally-friendly manner. The fava bean is also a hugely efficient nitrogen fixer, naturally enriching the soil, and providing food and energy for the next crop of plants.
The sensory profile of Tendra®
Our Tendra® fava bean protein isolate scores significantly better in sensory profile than other plant proteins that are currently on the market. On this spider plot, you can see that Tendra® scores best on all components.
© Source: Cosun Proprietary Sensory Research
Tendra® in active nutrition
In today’s plant protein shake market, taste remains a crucial factor despite the demand for innovation. Many common plant proteins have a bad taste, mouthfeel, and smell. And that’s why consumers keep on searching for better options.
Tendra® stands out from other proteins on the market and can make that difference product developers are seeking in plant proteins. Particularly in ready-to-mix protein shakes, Tendra® shines – delivering both exceptional taste and nutritional benefits.
We’ve developed recipes for plant-based ready-to-mix and ready-to-drink protein shakes that are a breakthrough in future-proof proteins. Want to get your hands on these amazing recipes? Please visit our website, and hit the download button: https://www.cosunprotein.com/tendra/
About Cosun Protein
Cosun Protein, part of Royal Cosun, is committed to creating next-generation plant-based proteins that change the development of plant-based products. We actively contribute to the protein transition by supplying the industry with high-quality plant-based protein ingredients that are as good as, if not better than, products based on animal-derived proteins.
Meet us at Fi Europe 2024
Tendra® is a groundbreaking solution, redefining protein expectations. With superior taste and texture, it sets a new standard in plant proteins.
The only way you can discover why Tendra® is the solution for you is by tasting it! Visit our stand at Fi Europe 2024, and we promise to change your view on plant-based protein shakes with our Tendra®. You can find us at stand number 3.1F20.
We'd be happy to help you
We love to share, that’s why you can find all our recipe sheets on our website – simply hit the download button: www.cosunprotein.com/tendra. Want more information about Tendra® or wish to receive a sample? Please feel free to contact us at: [email protected] or visit our website: www.cosunprotein.com.
About the Author

Michiel Pronk
Sales Manager - Cosun Protein
Michiel’s passion lies in innovation, development, and sales in the healthy food industry, with already more than 20 years experience. In the roles as Technical Sales Manager and Sales Manager he worked for more than 10 years at Sensus, part of Royal Cosun. His commitment to build towards a more sustainable and healthier world, translated in a passion for plant proteins with the start of Cosun Protein. Michiel works with Fava Bean Protein for a few years now.
This piece of content is provided by an advertiser or created on behalf of an advertiser. The views or opinions expressed in this piece of content do not reflect those of Informa.
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