News
IBM partners with McDonalds to automate drive thru orders
11 Nov 2021Fast food chain McDonald's announced it is entering into a partnership with IBM to accelerate the development of artificial intelligence technology that will automate the restaurant's drive-thru lanes.
Although financial details of this transaction were not disclosed, the deal will include IBM acquiring McD Tech Labs, the voice technology subsidiary of the golden arches corporation. McD Tech Labs was formerly known as Apprente prior to McDonald’s purchasing tech company in 2019.

Automated Order-Taking (AOT) technology is a branch of AI that McDonald's began exploring recently at its Chicago locations to help reduce wait time and allow employees to spend time performing other tasks.
For customers, however, AOT is not always the most appealing proposition. In a report by Datassential, 43% of people said voice ordering technology was unappealing. However, after using the technology, the number of people who said they were satisfied with the technology rose to 68%. During its pilot, McDonald's similarly found that the technology is not a perfect solution. In its current iteration, the company’s AOT is 85% accurate in taking orders. About 20% of orders still required staff intervention.
As part of this partnership, IBM will continue to develop this technology, working on making it responsive to additional languages and dialects.
There are not currently any plans to roll out this technology across McDonald’s 14,000 locations throughout the U.S., but IBM said in a release that it will focus on accelerating this drive-thru automation technology across different markets.
Related news

‘World's first’ precision nutrition system launched in UK
11 Mar 2025
Wellness provider Reviv Global is claiming a “world first” in the field of personalised health with the UK launch of its 10X Precision Health System.
Read more
‘Health’ labels on products reduce consumers’ willingness to pay
10 Mar 2025
A study into front-of-packaging “health” labelling finds that these labels alone can lower US consumers’ willingness to pay.
Read more
HFSS product placement regulation hits unhealthy food displays
6 Mar 2025
The proportion of space used to display HFSS foods in UK supermarkets fell following the introduction of regulations restricting the location of product promotions, research shows.
Read more
Smaller snack sizes represent big growth opportunity for PepsiCo
5 Mar 2025
Brands are responding to consumer demand for healthier products by developing classic snacks in smaller portion sizes, meaning fewer calories, lower sodium, and lower fat.
Read more
F&B industry hit with fresh greenwashing claims
26 Feb 2025
The food and beverage (F&B) industry is under fresh scrutiny amid claims of greenwashing, with Arla the latest company in the firing line.
Read more
Water lentils approved as a vegetable in the EU
24 Feb 2025
Water lentils have received approval from the European Food Safety Authority (EFSA) for production and consumption as fresh vegetable in the EU.
Read more
Cultivated seafood company roe-volutionising the caviar market
21 Feb 2025
A Singapore-based startup is targeting premium markets and younger consumers with its latest innovation – cultivated caviar.
Read more
Protein diversification: A massive missed market?
20 Feb 2025
Germany and the UK could be missing out on the massive market for alternative meats and proteins, with one new coalition calling for an end to the “steak-tofu struggle”.
Read more
Have scientists discovered a new tool to measure UPFs?
19 Feb 2025
Researchers have developed a new scoring system and database, compiling over 50,000 food items, of which over 1,000 are classified as ultra-processed.
Read more
Singapore explores farmland-free food production
17 Feb 2025
Researchers discover new technology replicating on-farm food production conditions from within the indoor lab environment.
Read more