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PharmaLinea launches IntelHub™: a new strategy resource for brand owners
5 Nov 2024PharmaLinea has launched IntelHub™, a dedicated resource platform for nutraceutical industry brand owners. IntelHub™ features an exclusive collection of strategic insights aimed at helping businesses succeed in the market.
“Our mission with IntelHub™ is to offer brand owners useful knowledge and information they need to navigate the nutraceutical market,” commented Matevž Ambrožič, PharmaLinea’s Marketing Director. "Over the years, we’ve had the opportunity to establish connections with industry experts and brand owners across the globe and gain valuable insights into the strategies behind their success. These insights are now curated in the form of expert insights, case studies, marketing strategies, and product launch analyses in one accessible platform – IntelHub™.”
The platform offers detailed case studies showcasing successful B2C marketing strategies from our clients who achieved significant growth by launching PharmaLinea’s products under their brands.
“For example, one of our clients achieved a sell-out of over 11.000 units in just 3 days after launching a pharmacist marketing campaign,” revealed Ambrožič. “We collected marketing practices, such as theirs, and presented them as case studies, for other brand owners to be able to learn from them and achieve similar results.”
Moreover, IntelHub™ features overviews of various marketing trends, analyses of product launch trends, and discussions with industry experts, including brand owners, in the form of podcasts.
“Let’s take for example doctor-driven influencer marketing. Recently, many doctors and pharmacists have become active on social media, enabling them to reach thousands of patients in minutes. Influencer marketing is a powerful tool, and it has now become fit for science-based supplement brands,” explained Ambrožič. “We have collected actionable facts, practical examples, and real case studies, to help brand owners understand marketing trends such as this one and better decide how to redirect their budget.”
With these curated insights and real-world examples, IntelHub™ is an essential tool providing nutraceutical brands with the strategic knowledge they need to maintain a competitive edge in a dynamic industry.
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