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PharmaLinea’s new sleep quality product
1 Mar 2024
A new clinically backed sleep quality solution
PharmaLinea recently introduced a new nutraceutical innovation. >Your< Good Night Acute Sticks are a clinically supported private label food supplement for the improvement of several sleep quality parameters and an immediate effect on acute sleep latency issues.
Good sleep is much more than just falling asleep quickly and consumers are starting to realize this. Stress & sleep is the fastest-growing dietary supplement category for the 3rd year in a row and according to Euromonitor, sleeping disorders have been at the top of consumer health concerns in the past years. Getting enough sleep is one of the ways consumers now define health. Due to education and wearable technology, consumers are starting to recognize the overall value of sleep quality. They are also recognizing the effect sleep quality has on other areas of their life, such as immunity, cognition, metabolism, and mood. Leading brands, such as Bayer, Neuriva, and Normon, are starting to communicate sleep quality parameters in their launches.
However, the current market offer is proving to be unsatisfactory. Most of the available products are based on commodity herbals with questionable efficacy (only relying on historical use and bibliographical data), the formulations are highly repetitive, and they lack clinical support. They also fail to address sleep quality holistically through parameters such as sleep duration, efficiency, disturbances, daytime dysfunctions, and so forth. Consequently, sleeping problems are the category where consumers are least satisfied with their current treatment (over 22% of global consumers in 2022, according to Euromonitor’s Health & Nation Survey) and are frequently looking for new solutions (around 50% of global consumers in 2022).
The timing for entry is perfect. The category is not only catching consumers' interest, but it's also gaining recognition from leading brands, such as Bayer, who are starting to launch more premium products in the space. Although the segment is evolving quickly, it remains quite niche and is not yet too crowded with new product launches. This presents a promising market opportunity for added-value solutions, clinically shown to improve sleep quality in the long term.
With this in mind, PharmaLinea launched >Your< Good Night Acute Sticks. They are based on a unique patented ingredient with 9 clinical trials showing results such as 73% higher sleep efficiency and supported by melatonin. The product is a part of >Your< Good Night Line which also offers melatonin-free options for children and adults, in various user-friendly formats. The line is proven in various markets, showing great results, user reviews, and doctor feedback. Promotable through medical detailing or ATL. Find out more about the product here.
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