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Quimivita expands in Europe to strengthen its presence in the international market
6 Nov 2023Quimivita grows in Europe, enhancing its global reach. From its roots in mineral salts, it delved into premixes & sustainable products. Key offerings: bakery enhancers & vegan meat solutions.
Founded in 1964 in Barcelona, Quimivita is reinforcing its internationalization strategy and aims to increase the presence of its key divisions in the European and global markets. Already established in Spain, the Catalan company develops innovative ingredients for the food, cosmetics, and pharmaceutical industries, as well as providing laboratory equipment solutions.
The history of Quimivita began in the 1960s with the production and marketing of mineral salts. With the success achieved, its commercial offering expanded, and Quimivita opened its research and development laboratory to create new ingredients.
On one hand, Quimivita develops premixes to enrich or fortify food products. It may be to increase its nutritional properties and create a more attractive product, or to make the product meet the nutritional standards of different regions of the world, each with specific nutritional needs.
The company already has a large catalogue of ready-to-use premixes you can choose, but also offers the possibility to create customized premixes.
On the other hand we find the products designed for specific applications, designed to make more sustainable products, without sacrificing the texture, the flavour and without reducing the expiration date.
One of his highlighted products is Qvita Bake: an additive-free improver for bakery and pastry products. Qvita Bake helps to reduce flour inconsistencies and enhances the sensory qualities of your products while maintaining production stability. It combines the natural claims that consumers demand and the benefits of protein, allowing you to increase the protein content of your bakery and pastry products without sacrificing taste or stability.
Another strong application in which Quimivita is putting a lot of efforts are the meat products. The objective is to achieve a vegan alternative to real meat products, that feels like real meat.
The opening to the European market puts Quimivita in a position to collaborate more closely with key players in the sector, innovate in line with market trends, and provide appropriate technical and commercial support.
"The opening of these subsidiaries in Germany and France is a significant milestone in our expansion vision. The European market is essential to us, and we are delighted to be closer to our customers and partners here. This proximity will enable us to better understand their needs and offer a more personalized service," stated Ramon Balanyà, CEO of Quimivita.
Through this international presence, Quimivita invites all interested parties to discover its various activities and consider new collaborations. This subsidiary goes beyond being a mere geographical expansion; it is an invitation to dialogue, innovation, and mutual growth in the international market.
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