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Roquette at Fi Europe: Empowering people and planet via plant-based innovation [Interview]
26 Jan 2024Presenting its latest F&B solutions under the banner of ‘Empowering healthier and more sustainable food choices’, Roquette’s appearance at the most recent edition of Fi Europe coincided with the innovative company’s 90th anniversary.
Over the decades, the France-headquartered business has evolved to become a global leader in plant-based ingredients, and a prominent pioneer within the realm of plant proteins. And speaking to Fi Europe’s editorial team from the show floor, Eva Esparza Guijarro – Roquette’s Head of Marketing for Europe – offered key insights into how this long-established business continues to evolve, in response to some of the most salient trends and challenges occupying the minds of consumers across the globe today.
With growing consumer concern surrounding the environment, for example, Roquette’s response has included engaging its supply chain on decarbonisation efforts in line with the company’s aim to slash its overall carbon emissions (scope 1 and 2) by 25% from 2021-2030.
The executive also described how Roquette is meeting consumer interest in health and wellness goals through its “positive innovation” approach (chiefly via reformulation and the development of ‘better-for-you’ ingredients).
Consumer demand for greater transparency in their food products was yet another major trend identified by Guijarro, who lifted the lid on recent innovations such as a new range of organic Nutralys proteins and Roquette’s clean label starch.
Finally, Guijarro explored the continued advancement of Roquette’s leading solutions for plant-based alternatives, in alignment with growing global demand for healthier and more sustainable food choices.
Check out the interview here.
This piece of content is provided by an advertiser or created on behalf of an advertiser. The views or opinions expressed in this piece of content do not reflect those of Informa.
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