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The art and science of gummy innovation – article
18 Apr 2024
As consumers continue to give gummies the green light, Funtrition’s Inspiration Center will elevate the creativity in gummy innovation
Chewy nutrient gumdrops in novel shapes and pretty colors?
Been there, done that.
To win tomorrow’s consumers, your next gummies better be more than that—potent pops of effective ingredients, mouthwatering flavors beyond simply sweet and a texture that makes people slow down and savor. After all, these supplements spend way more time in the mouth than any other. Grabbing market share with your next gummy launch demands a blend of science and art—a dose of product development daVinci.
With an appeal that glows like a ruby red gumdrop in a pile of grey pills, gummies are now the single most popular supplement delivery format, according to Nutrition Business Journal’s (NBJ) Delivery Format Report 2022. Mintel’s Global New Products Database shows that between 2017 and 2021, launches of gummy and chewy supplements increased by 153%. U.S. sales exploded by 75% in 2021, raking in nearly $13 billion. By 2024, NBJ expects the gummy market to reach $16.75 billion—four times its 2016 size.
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