News
The Rise of the Dairy Protein
17 Oct 2014The next time you shop in a supermarket, take a peek at the ingredients panel on the cereal bars you may be purchasing. Or, the sports drink you may be guzzling down after a workout. Or perhaps, the powder mixed in any number of products, ranging from yoghurt to baked goods. You will find that […]
![The Rise of the Dairy Protein](/img/ingnet-logo.png)
The next time you shop in a supermarket, take a peek at the ingredients panel on the cereal bars you may be purchasing. Or, the sports drink you may be guzzling down after a workout. Or perhaps, the powder mixed in any number of products, ranging from yoghurt to baked goods. You will find that there is almost inevitably a dairy protein listed.
In fact, dairy proteins have broken out of their once-staid place as a part of liquid milk, and are now being embraced by everyone who wants to offer nutritious, natural, dynamic products. There is a reason why dairy processors are rushing to start up powder plants, and the increasing global demand is that reason.
In the now-huge market for Greek yoghurts, protein is one of the primary selling points, and the high dairy protein content in particular. Dairy has a good reputation as a nutritious, wholesome product, and its protein is a key focus for that. Unlike fat and sugar, which have suffered from bad press in the past, protein is seen as a good thing to have in just about any product.
Protein fills people up without the negatives associated with other types of ingredients. It helps retain and rebuild muscle. There is a good reason dairy proteins are included in infant formula, sports formulations and health maintenance drinks. As processors work on the taste, the products available for formulating are a long way away from the chalky whey products of old.
The dairy industry is also doing a lot of research on dairy proteins and their effect on the human body. For example, studies have shown that drinking flavoured milks after a workout can help with recovery times in athletes. These studies all add to the positive aura around dairy proteins.
So, as you wander around Hi Europe, you are sure to see more than a few novel ideas for getting the goodness of dairy proteins into consumer hands.
Related news
![Could Mexico’s salt-cutting measures extend to reformulation?](/47/pdcnewsitem/12/47/45/th124745.png)
Could Mexico’s salt-cutting measures extend to reformulation?
25 Jun 2024
Mexico’s consumer watchdog has called on food industry to reduce salt in processed products available in the country to reduce cardiovascular diseases.
Read more![Will ASEAN harmonise food marketing rules for children?](/47/pdcnewsitem/12/47/17/th124717.png)
Will ASEAN harmonise food marketing rules for children?
21 Jun 2024
ASEAN Health Ministries and UNICEF release new guidelines on how food and beverage brands should market their products to children to protect them from harm.
Read more![Food scientists uncover new way to preserve nutrient and flavour quality](/47/pdcnewsitem/12/45/35/th124535.png)
Food scientists uncover new way to preserve nutrient and flavour quality
29 May 2024
Researchers have developed a method that guarantees food safety for low-moisture products, such as dried milk, while maximising quality by retaining vitamins, minerals, and flavours, they say.
Read more![Gatorade turns on the tap, introducing alkaline water to its latest product offerings](/47/pdcnewsitem/12/43/14/th124314.png)
Gatorade turns on the tap, introducing alkaline water to its latest product offerings
10 May 2024
PepsiCo’s Gatorade has diversified its product portfolio, launching unflavoured alkaline water and energy drink mixes.
Read more![Plant-based marketing 101: How to create a standout plant-based dairy product](/47/pdcnewsitem/12/42/32/th124232.png)
Plant-based marketing 101: How to create a standout plant-based dairy product
30 Apr 2024
Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.
Read more![Balenti adds the benefits of baobab to functional nut butters](/47/pdcnewsitem/12/41/94/th124194.png)
Balenti adds the benefits of baobab to functional nut butters
19 Apr 2024
French startup Balenti uses sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.
Read more![US legislative push to ban 7 food additives in schools](/47/pdcnewsitem/12/42/04/th124204.png)
US legislative push to ban 7 food additives in schools
17 Apr 2024
Proposed legislation would prohibit the use of seven additives – six artificial colours and titanium dioxide – in food and drink served in US state schools.
Read more![Portugal officially adopts NutriScore](/47/pdcnewsitem/12/41/57/th124157.png)
Portugal officially adopts NutriScore
10 Apr 2024
Portugal has adopted the NutriScore as its official – but voluntary – front-of-pack nutrition label to promote healthy eating, with researchers calling this “a great victory for science and public health”.
Read more![R3PACK Consortium backs BPA ban](/47/pdcnewsitem/12/41/14/th124114.png)
R3PACK Consortium backs BPA ban
9 Apr 2024
The EU-funded research project, R3PACK, urges a ban on Bisphenol A (BPA) and calls for rigorous rules, promoting transparency and prioritising health and the environment.
Read more![Ultra-processed food intake in South Africa at concerning levels, study suggests](/47/pdcnewsitem/12/39/42/th123942.png)
Ultra-processed food intake in South Africa at concerning levels, study suggests
19 Mar 2024
As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...
Read more