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Whitepaper: Understanding Consumer Preferences

21 Feb 2024

Competition in the nutraceutical market is fierce, so it’s crucial that your product not only stands out but also continues to be chosen by your loyal customers.

While it is well known color plays a significant role in enhancing brand recognition, film coating offers so much more than just a pretty color. It holds the key to unlocking the secrets of successful product differentiation and consumer appeal.

Whitepaper: Understanding Consumer Preferences
Create tablets and capsules your consumers will love

Unlock the secrets with our exclusive whitepaper, where you will discover:

·         The latest trends for nutraceutical dosage forms

·         Strategies for designing tablets and capsules that cater to the needs of the modern consumer

·         Consumer preferences regarding tablet size, color and flavor

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