News
Frutarom enters “beauty from within” market
25 Jul 2018Frutarom has entered the “beauty from within” market with PhytoflORAL, a patented clinically studied cosmeceutical that is said to give skin a light, even tone and to promote skin health.
![Frutarom enters “beauty from within” market](/img/ingnet-logo.png)
Frutarom has entered the “beauty from within” market with PhytoflORAL, a patented clinically studied cosmeceutical that is said to give skin a light, even tone and to promote skin health. It was developed by IBR.
PhytoflORAL is composed of a proprietary ingredient derived from non-GMO tomatoes rich in the colourless carotenoids, phytoene and phytofluene. It is available as a free-flowing, all-natural powder that can be used in multiple applications, including capsules, chewable tablets, drinks and pre-mix sachets.“The recent acquisition of IBR by Frutarom opened a new market of cosmeceuticals, with prospects for rapid growth and added value,” said Yoni Glickman, President of Frutarom Natural Solutions. “IBR brings innovation and all-natural solutions backed by research that perfectly fit into our portfolio.”Clinical data show that dietary intake of phytoene and phytofluene results in the accumulation of these phytochemicals in the skin, delivering multiple skin-health and beauty benefits. These include protection against oxidative damage and sun exposure, as well as capabilities to brighten skin and even out complexion. Moreover, these compounds possess inherent anti-aging properties for skin. These carotenoids inhibit melanin synthesis and control pigmentation through natural mechanisms, assist protecting from UV and oxidative damage, while concurrently reducing inflammation and DNA damage.“Asia Pacific is one of the top markets for beauty from within ingredients,” said Liki von Oppen-Bezalel, VP of Business Development and Marketing for IBR. “Multiple skin health ingredients, especially so-called ‘skin-whitening’ materials, are unsafe for use. This is why it was vital to develop a safe, research-backed natural ingredient like PhytoflORAL.”PhytoflORAL has been subject to a number of clinical and in vitro studies that demonstrate its bioactivity. Efficacy was further elucidated through gene expression analysis.In one clinical study, PhytoflORAL presented a significant photoprotective effect after 84 days of supplementation, as indicated by a 20% increase in Minimum Erythemal Dose (calculates shortest exposure to UV radiation before reddening of the skin) in 65% of participants. Another study demonstrated a measurable skin lightening effect in 82% of subjects noticeable after 42 days, and increasing after 84 days. In addition, subjects reported enhanced skin radiance, evenness, hydration, and suppleness, and found their skin to be visually healthier and more resistant to sun damage.IBR developed complementary ingredients to PhytoflORAL for topical use. These products also are rich in phytoene and phytofluene, and available for dual “beauty from inside and outside” regimes.According to Frutarorm. the global active ingredients market for cosmetics was valued at approx. US$2.63 billion in 2015. It is projected to reach US$4.45 billion by 2026, as reported in Markets and Markets. The primary drivers for this acceleration is increasing awareness among consumers toward skin health and rising demand of consumers to look good. The trend is especially strong in Asia and South America. This awareness is generating a significant demand for cosmetics and personal care products, particularly those for anti-aging, skin-tone evening, and sunscreen. The demand for natural, “green,” environmentally friendly cosmetic products is likewise increasing.Related news
![Could Mexico’s salt-cutting measures extend to reformulation?](/47/pdcnewsitem/12/47/45/th124745.png)
Could Mexico’s salt-cutting measures extend to reformulation?
25 Jun 2024
Mexico’s consumer watchdog has called on food industry to reduce salt in processed products available in the country to reduce cardiovascular diseases.
Read more![Will ASEAN harmonise food marketing rules for children?](/47/pdcnewsitem/12/47/17/th124717.png)
Will ASEAN harmonise food marketing rules for children?
21 Jun 2024
ASEAN Health Ministries and UNICEF release new guidelines on how food and beverage brands should market their products to children to protect them from harm.
Read more![Food scientists uncover new way to preserve nutrient and flavour quality](/47/pdcnewsitem/12/45/35/th124535.png)
Food scientists uncover new way to preserve nutrient and flavour quality
29 May 2024
Researchers have developed a method that guarantees food safety for low-moisture products, such as dried milk, while maximising quality by retaining vitamins, minerals, and flavours, they say.
Read more![Gatorade turns on the tap, introducing alkaline water to its latest product offerings](/47/pdcnewsitem/12/43/14/th124314.png)
Gatorade turns on the tap, introducing alkaline water to its latest product offerings
10 May 2024
PepsiCo’s Gatorade has diversified its product portfolio, launching unflavoured alkaline water and energy drink mixes.
Read more![Plant-based marketing 101: How to create a standout plant-based dairy product](/47/pdcnewsitem/12/42/32/th124232.png)
Plant-based marketing 101: How to create a standout plant-based dairy product
30 Apr 2024
Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.
Read more![Balenti adds the benefits of baobab to functional nut butters](/47/pdcnewsitem/12/41/94/th124194.png)
Balenti adds the benefits of baobab to functional nut butters
19 Apr 2024
French startup Balenti uses sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.
Read more![US legislative push to ban 7 food additives in schools](/47/pdcnewsitem/12/42/04/th124204.png)
US legislative push to ban 7 food additives in schools
17 Apr 2024
Proposed legislation would prohibit the use of seven additives – six artificial colours and titanium dioxide – in food and drink served in US state schools.
Read more![Portugal officially adopts NutriScore](/47/pdcnewsitem/12/41/57/th124157.png)
Portugal officially adopts NutriScore
10 Apr 2024
Portugal has adopted the NutriScore as its official – but voluntary – front-of-pack nutrition label to promote healthy eating, with researchers calling this “a great victory for science and public health”.
Read more![R3PACK Consortium backs BPA ban](/47/pdcnewsitem/12/41/14/th124114.png)
R3PACK Consortium backs BPA ban
9 Apr 2024
The EU-funded research project, R3PACK, urges a ban on Bisphenol A (BPA) and calls for rigorous rules, promoting transparency and prioritising health and the environment.
Read more![Ultra-processed food intake in South Africa at concerning levels, study suggests](/47/pdcnewsitem/12/39/42/th123942.png)
Ultra-processed food intake in South Africa at concerning levels, study suggests
19 Mar 2024
As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...
Read more