News

Mealworm protein faces commercial roadblocks as producers struggle

25 Feb 2025

The financial struggles of Ÿnsect, one of Europe’s largest insect protein producers, have raised concerns about the viability of large-scale mealworm farming.

The company, which had positioned itself as a leader in the sector, now requires €130 million to continue operating its facility.

Mealworm protein faces commercial roadblocks as producers struggle
© iStock/ollo

Its difficulties reflect broader challenges in the industry, including slow consumer adoption, high production costs, and regulatory hurdles.

Mealworm protein: Revenues crawling to a halt

Ÿnsect operates mealworm farming sites in Dole and Amiens and has raised nearly €600 million since its launch in 2011. However, its 2023 revenue was just €5.8 million, while third-party liabilities stand at approximately €104 million.

The company had expected strong demand for mealworm-derived protein, citing its sustainability credentials and nutritional value. However, market acceptance has been slower than anticipated, limiting investment and slowing commercialisation.

On LinkedIn, food industry strategist Peter Kürti argued that consumer demand remains too low to justify large-scale production. “Nobody wants insect protein in the food chain, customers do not, regardless of whether they are vegan or not,” he said.

Others believe the sector is still adjusting. Adrián Odio, a bioeconomy and biotechnology expert, suggested that companies may need to shift their focus from alternative protein to waste upcycling and biorefining.

Insect farming startups facing insolvency

Ÿnsect is not alone in its financial struggles. Agronutris, another well-financed insect farming startup, has also entered safeguarding proceedings, a voluntary legal procedure for companies facing insolvency.

The company, which operates a black soldier fly farm in Toulouse and focuses on protein production for aquaculture feed and pet food, raised €100 million in 2021 but said that an uncertain economic context had made further investment more difficult.

“Access to funding has become harder due to an uncertain economic context and investments that have been curbed by the latest news in the industry, and the announcements made recently by other industrial actors,” Agronutris said in a statement.

The setbacks for these two companies mark a major challenge for the insect farming sector, which raised an impressive $68 million in funding in 2024 but is now struggling to maintain investor confidence.

Consumer resistance slows market growth

While insect-based food products are widely consumed in parts of Asia and Africa, European acceptance remains limited. Surveys suggest that younger consumers and those concerned with sustainability are more open to trying insect protein, but widespread adoption has yet to materialise.

Dr Alexia Nectoux, post-doctoral researcher at Haute École Libre Mosane (HELMo) and INSECTA researcher, told Ingredients Network that there is a vicious cycle where low public acceptance limits investment, hindering product development and availability.

Cultural perceptions remain a major barrier.

“People are not used to this idea because it is still uncommon to have such products in our Western diet and might see it as something sudden, but it’s actually nothing new… The cultural resistance really is the only obstacle in consumer acceptance,” she said.

“And without more accessible choices, people don’t get the chance to normalise insects as a protein source.”

However, research indicates that attitudes may be shifting. In a 2024 study, 55.7% of consumers surveyed said they would consider purchasing yoghurt enriched with insect protein and were willing to pay an average of 24% more than the conventional price. Acceptance was highest among younger adults, men, rural residents, and families with children.

Several companies are continuing to develop and release insect-based food products.

French company Micronutris has developed protein bars and crackers incorporating mealworm powder and crickets. Italian company Small Giants sells cricket protein pasta – marketing it as a rich source of vitamin B12, fibre, and omega-3 – online throughout the EU and in stores in several European countries.

And Innovafeed, also based in France, has focused on producing insect-based protein for both food and animal feed, highlighting the environmental benefits of insect farming.

Regulatory delays hinder investment

Regulatory barriers have also made commercial expansion difficult. Although the European Food Safety Authority (EFSA) approved yellow mealworms as a novel food in 2021, further approvals remain a slow process.

Dr Matthias Gosselin, a scientific co-ordinator of the ongoing Entomological Innovations for Food Supplements (INSECTA) project, told Ingredients Network that long regulatory timelines discourage investment.

“It can take five or six years for an application to be approved,” he said. “This delays market entry and makes it harder to attract funding.”

Discussions around humane insect processing, including freezing methods, could lead to additional regulatory changes that require process adjustments. Securing funding for research has also proven difficult, particularly in regions where edible insects are not yet seen as a priority.

“Here in Wallonia, it’s very difficult to get funding for insect projects because they do not fully believe [in their potential] yet,” said Dr Birgit Quinting, another INSECTA scientific co-ordinator.

Future outlook for insect protein

Advocates of insect protein highlight its low environmental impact compared with livestock farming.

Studies indicate that insects can produce the same amount of protein while requiring just 10% of the land and producing as little as 1% of the greenhouse gas emissions. They can also be reared on organic by-products, creating a circular economy model that reduces food waste while producing high-quality protein.

A Foodvalley industry innovation report projects that by 2030, Europe’s edible insect industry will produce 1 million tons of insect-based feed annually, with 390 million Europeans consuming insect-based products.

For insect protein companies, the next few years will be critical in determining whether regulatory changes, shifting perceptions, and new technological developments can push mealworm protein into the mainstream.

While the INSECTA project has explored ways to optimise mealworm protein production , the future of the industry likely mainly depends on shifting consumer attitudes and lower production costs.

“Right now, insect protein is more expensive than soy or dairy on a small scale, but with investment and larger-scale production, costs could drop significantly,” said Nectoux.

“Meanwhile, animal proteins are likely to grow more expensive in the future, making alternatives like insects increasingly viable.”

Related news

Value is a top priority for today’s F&B consumers

Value is a top priority for today’s F&B consumers

3 Apr 2025

Research from global consultancy Hartman Group suggests there are six core values that brands must tap into to connect with consumers’ needs.

Read more 
Lidl GB debuts on TikTok Shop with high-protein foods promotion

Lidl GB debuts on TikTok Shop with high-protein foods promotion

2 Apr 2025

Lidl GB has become the first UK grocery retailer to sell on TikTok Shop, with its limited edition run of high-protein bundles selling out in under 20 minutes.

Read more 
Make plant-based meat ‘tastier and more affordable’ to fight climate change

Make plant-based meat ‘tastier and more affordable’ to fight climate change

31 Mar 2025

The UK’s Climate Change Committee is calling for tastier, more affordable plant-based meat offerings as part of measures to counteract the nation’s environmental impact.

Read more 
Clean-label cereals prompt fortification debate

Clean-label cereals prompt fortification debate

28 Mar 2025

Marks & Spencer has caused a stir with the launch of a range of breakfast cereals in the UK containing minimal ingredients.

Read more 
Changing global food retail environments linked to rise in obesity

Changing global food retail environments linked to rise in obesity

27 Mar 2025

Changes in retail food environments – particularly the growing prominence of large chains – are positively correlated with rising obesity prevalence, a study suggests.

Read more 
UK consumers could be eating cultivated meat within two years

UK consumers could be eating cultivated meat within two years

26 Mar 2025

Cell-cultivated products (CCPs), from chicken nuggets to beefburgers, could be on UK supermarket shelves by 2027 after regulators launched a sandbox to accelerate approvals.

Read more 
Future F&B flavours favour exploration and explosive taste profiles

Future F&B flavours favour exploration and explosive taste profiles

25 Mar 2025

Exploration and experimentation will define the future of flavour, according to Mintel, as consumers seek out taste profiles and textures that offer an adventurous eating experience.

Read more 
Partnership plans to scale cultivated meat production

Partnership plans to scale cultivated meat production

21 Mar 2025

Food technology innovator Ever After Foods (EAF) and multinational food leader Bühler are striving to overcome hurdles to access and accelerate the development of cultivated meat.

Read more 
Global consumers enjoy food less and perceive it as less healthy

Global consumers enjoy food less and perceive it as less healthy

20 Mar 2025

Enjoyment of food and its perceived healthiness is dwindling among most global populations, according to findings from Gallup and Ando Foundation/Nissin Food Products.

Read more 
Seafood set to ‘dethrone’ poultry as protein growth king

Seafood set to ‘dethrone’ poultry as protein growth king

19 Mar 2025

Seafood is poised to surpass poultry as the leading contributor to global protein supply growth this year, according to Rabobank’s latest protein outlook.

Read more