News
Rainforest Alliance praises Nescafé for regenerative agriculture efforts
27 Jun 2023Instant coffee brand Nescafé is supporting coffee farmers to adopt regenerative agricultural practices, according to a recent supply chain assessment by Rainforest Alliance that highlighted “encouraging trends”.
On 6th June 2023, the Nestlé-owned coffee company released its Nescafé Plan 2030 Progress Report, detailing its progress towards its sustainability goals. The results indicate that farmers are gradually adopting regenerative agricultural practices and improving yields. Regenerative agriculture refers to alternative food production practices that support the environment and social impact better than current methods.

It published its inaugural report following an impact assessment between the brand and international non-governmental organisation (NGO), Rainforest Alliance. The assessment gives insights into how Nescafé’s sourcing and supply chain operations can better benefit farmers, communities, and the environment. From 2018 to 2022, the duo conducted the impact assessment with over 7,000 coffee farmers in 14 countries where the company sources coffee.
“The Rainforest Alliance impact assessment shows that farmers are gradually adopting regenerative agricultural practices and improving farming yields,” Marcelo Burity, head of Green Coffee Development for Nescafé, told Ingredients Network.
Growing practices
The Rainforest Alliance works with the Nescafé team to monitor and assess their efforts through the Nescafé Plan. “We have observed encouraging trends, including improved incomes in some countries and increased adoption of important regenerative practices, such as integrated weed and pest management,” said Yustika Muharastri, monitoring and evaluation manager from the Rainforest Alliance.
The report highlights intercropping, mulching and integrated weed management as recently adopted practices contributing to regenerative farming. Intercropping involves growing multiple crops in proximity, which is often pursued to develop a greater yield on land by using resources that a single crop would otherwise not use. Mulching is the practice of placing a material layer over soil to save water, discourage weeds and enhance the plant-surrounding soil. Integrated weed management uses a range of multidisciplinary techniques to control weeds effectively.
Environmental damage is a shared concern
Climate change is the number one concern for coffee farmers in the 14 countries the impact assessment between Nescafé and Rainforest Alliance explored. High input costs and low raw material prices are vital issues among farmers.
In 2022, Nescafé trained farmers on regenerative agricultural practices, reaching over 100,000 farmers in 14 countries. The coffee name also enabled over 900,000 farmers to engage in training to learn better farming practices and made inroads to improving the farm economics for farmers in several countries, Rainforest Alliance said in its impact assessment.
Pictured: Aerial image of a coffee plantation in Brazil | © AdobeStock/Marcelo
As part of the plan, Nescafé planted 1.4 million trees in and around coffee farms that supply coffee to the company. By planting these trees, Nescafé aims to provide shade to prevent damage to coffee from sun overexposure and to give farmers additional revenue sources, Nescafé says. The company plans to enhance coffee farm yields by rejuvenating coffee trees. In 2022, the company distributed 23 million disease and drought-resistant, high-yield coffee plantlets to help reinvigorate coffee plots, lift productivity, and lower agrochemical use.
“The Nescafé Plan 2030 Progress Report shows the potential of regenerative agriculture to help make coffee farming more sustainable over the long term,” said Philipp Navratil, head of the Coffee Strategic Business Unit at Nestlé.
Focusing on farming economics
Through its Nescafé Plan 2030, the company is piloting financial support schemes to help farmers transition to more sustainable farming practices. Approximately 3,000 coffee farmers have taken part in countries including Côte d’Ivoire, Indonesia, and Mexico, where Nescafé says farmers earn, on average, less than a living income.
The ongoing pilots see the company test conditional cash incentives to reward farmers transitioning to regenerative agriculture, rejuvenating coffee plots, and engaging in weather insurance schemes to protect farmers’ income from the unforeseen impacts of climate change.
“We are supporting coffee farmers to make this transition and are giving them the know-how and tools they need to increase yields and income while helping reduce carbon emissions at the same time,” Navratil added.
Nescafé says most farmers say the main reasons for the Nescafé Plan’s success are its consistent and high-volume purchases, regular technical assistance on the ground and access to markets.
Coffee farming in 2030
Following the release of its first Nescafé Plan 2030, the coffee company plans to produce a progress report annually. It aims to show how helping coffee farming communities to make the transition to regenerative agriculture practices and improving their livelihoods by doing so is evolving. The Rainforest Alliance intends to continue to collaborate with Nescafé to support its plans to improve the livelihoods of more coffee farmers.
Commenting on the most significant findings from its impact assessment, Burity said: “Coffee farmers are gradually adopting regenerative agriculture with farming yields starting to increase.”
The findings from the impact assessment will inform the Nescafe Plan 2030. “We are able to better understand the correlations between regenerative agriculture, yields and income, to improve and refine farming models,” says Burity. “We will reinforce farmer field training to accelerate the transition to regenerative agriculture,” Burity adds, when asked if Nescafé will make any changes to the plan following your assessment.
Related news

Value is a top priority for today’s F&B consumers
3 Apr 2025
Research from global consultancy Hartman Group suggests there are six core values that brands must tap into to connect with consumers’ needs.
Read more
Future F&B flavours favour exploration and explosive taste profiles
25 Mar 2025
Exploration and experimentation will define the future of flavour, according to Mintel, as consumers seek out taste profiles and textures that offer an adventurous eating experience.
Read more
Global consumers enjoy food less and perceive it as less healthy
20 Mar 2025
Enjoyment of food and its perceived healthiness is dwindling among most global populations, according to findings from Gallup and Ando Foundation/Nissin Food Products.
Read more
Plans to abandon mandatory Nutri-Score labelling ‘would be a step back’
17 Mar 2025
Critics have slammed reports that mandatory Nutri-Score labelling is to be abandoned as “a step back” that puts citizens’ health at risk.
Read more
Coca-Cola enters the prebiotic soda category
12 Mar 2025
Coca-Cola is leaning into nostalgia and the growing popularity of “gut-healthy” sodas to launch a line of prebiotic sparkling beverages.
Read more
Is the price of a sustainable and healthy diet… unsustainable?
4 Mar 2025
Healthier foods are more than twice as expensive per calorie as less healthy foods, with healthier food increasing in price at twice the rate in the past two years.
Read more
Does calorie labelling lead to reduced consumption?
27 Feb 2025
Calorie labelling of food products leads to a small, but consistent, reduction in the number of calories consumed, a study suggests.
Read more
Brands, retailers, and countries remain divided over Nutri-Score labels
30 Jan 2025
Europe's supermarkets and manufacturers are far from aligned over a standarised approach to nutrition labelling. Some welcome the non-mandatory Nutri-Score labels with open arms, while others have “considerable concerns”.
Read more
EU Parliament passes stricter packaging rules
20 Jan 2025
The European Parliament voted to approve updates to the packaging and packaging waste regulation, including enforceable re-use targets, limits on certain single-use packaging types, and restrictions on the use of PFAS “forever chemicals”.
Read more
Louis Drefyus Company powers on in plant-based with BASF ingredients acquisition
17 Jan 2025
BASF has agreed to sell its food and health performance ingredients business to Louis Dreyfus Company (LDC).
Read more