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dsm-firmenich to launch groundbreaking new sports nutrition solutions in collaboration with Team dsm-firmenich PostNL
24 Sep 2024dsm-firmenich, the leading innovator in nutrition, health, and beauty, announces that it will co-create a groundbreaking new line of up4® sports nutrition products in collaboration with the Team dsm-firmenich PostNL cycling team. This innovative partnership aims to revolutionize sports nutrition, offering a range of tailored products designed to enhance both performance and health.
The up4® products will be designed to optimize nutritional content for gut health, performance, and recovery. Combining the powers of taste, texture, and format with high-quality science delivering measurable health outcomes, the goal is to create the best sports nutrition products available. The line will be tailored to the needs of professional cyclists to help them train harder, recover faster, and perform consistently with a reduced risk of injury. Over the rest of the 2024 cycling season, up4® solutions (both existing solutions and those from the new line) will transition to being the main source of Team dsm-firmenich PostNL’s sports nutrition and supplements.
The up4® solutions aim to provide athletes with the ultimate nutritional support. dsm-firmenich’s goal is to establish up4® as a premier consumer-facing brand in sports nutrition, ensuring every athlete receives the best possible products to support their performance and health.
Maha Elkharbotly, SVP & President i-Health dsm-firmenich, said:
“We are thrilled to partner with Team dsm-firmenich PostNL to launch this new line of up4® sports nutrition solutions. By combining our scientific expertise with their deep understanding of athletic needs, we are creating a sports nutrition range that truly addresses the demands of professional athletes. up4® is set to redefine the standards of sports nutrition, and we are excited to see its impact on the world of sports.”
Narelle Neumann, Head of Science at Team dsm-firmenich PostNL, added:
"Our collaboration with dsm-firmenich marks a significant milestone in sports nutrition. With up4®, we are not only setting a new standard for performance and health, but also pioneering the future of sports supplements. We are committed to providing our athletes with the best possible products, and up4® represents the pinnacle of this effort."
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